Read Ó PDF, DOC, TXT or eBook Æ Michaela Merk
Sales teams can often make or break the success of a new luxury brand or product As competition between retailers and brands grows it becomes increasingly important to stimulate the sales team's motivation for Luxury Sales PDF or higher sales performance and stronger commitment to their own organization It is the most influential communication vehicle for launching a new product or brand and should therefore be considered even prior to consumers In Luxury Sales Force Management Michaela Merk examines the strategies that allow managers from luxury organizations to win their sales team's hearts and minds enabling higher.
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Luxury Sales Force ManagementSales performance Based on new research into luxury sales teams worldwide Merk explores how salespeople's relationships with brands they sell emerge how they can be characterized and what top management should do to strengthen these in order to use the sales force–brand relationship as a strategic tool Merk shows that these relationships have the power to increase salespeople's selling motivation their commitment to both the organization and its brands and ultimately the success of the company • One of the first books to focus on strengthening the bond between the sales team and the brand• Based on years of i.
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Luxury Sales Force Management Read & Download ¼ 4 í ✽ Luxury Sales Force Management kindle Epub ❁ Author Michaela Merk – Danpashley.co.uk Sales teams can often make or break the success of a new luxury brand or product As competition between retailers and brands grows it becomes increasingly important to stimulaNtense research in which over salespeople and top managers in the luxury industry were interviewed • Contains management strategies aimed at reinforcing the five key emotional facets that help build strong ties between a brand and its sales force Love Identification Trust Pride and Recognition• Contains easy to use checklists models and frameworks that can be applied in any company• Illustrated by uotes from salespeople and managers of over premium and luxury brands such as Cartier Prada Fendi and Hermès• Features innovative graphics and humorous illustrations drawn by well known cartoonist Albert Dessinateur.