Zucked Waking Up To The Facebook characters Û 107

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En its focus Soon he and a dream team of Silicon Valley technologists are charging into the fray to raise consciousness about the existential threat of Facebook and the persuasion architecture of the attention economybroadly – to our public health and to our political order  Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma This is the story of a company and its leadership but it's also a larger tale of a business sector unmoored from normal constraints at a moment of political and cultural crisis the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy This is a wise hard hitting and urgently necessary account that crystallizes the issue definitively for the rest of u. I suppose that this book may be interesting if you have been living under a rock for the last few years However if you are a slightly conscious member of society this book presents little new information or theoriesI think that 10% of the word count could easily be removed if you author didn't inanely repeat words to the effect of Facebook has catastrophically failed societyThe author also waffles about the US election the Brexit referendum World War 2 and other various political events or public figures demonstrating extreme bias The author talks about how FB has influenced people's thoughts seemingly under the assumption that his own thoughts are the correct ones to have and that anyone who doesn't share his thoughts has been brainwashed by FB The author even calls himself an activist and his writing style and opinions convey a sense of being the guy you meet who always tells you his political opinions without invitation then gets offended if you don't agree with him This impressions is greatly enforced by an entire chapter being devoted to telling you totally boring and utterly irrelevant stories from the author's lifeThe author continually makes many points about how bad Facebook is yet does little to challenge his own beliefs and ask basic uestions that any reader would reasonably ask It really is an extremely long repetitive rant about how bad Facebook is which could have been written in well under a uarter of the pages writtenGlad that I only spent 99p on this and not the full 999 regular price

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Zucked Waking Up To The FacebookThis is the dramatic Up To PDF #8608 story of how a noted tech venture capitalist an early mentor to Mark Zuckerberg and investor in his company woke up to the serious damage Facebook was doing to our society and set out to try to stop itIf you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy he would have howled with laughter He had mentored many tech leaders in his illustrious career as an investor but Zucked Waking MOBI #221 few things had made him prouder or been better for his fund's bottom line than his early service to Mark Zuckerberg Still a large shareholder in Facebook he had every good reason to stay on the bright side Until he simply couldn't  Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powe. This is a seriously important book The author has lived much of his life in the tech sector; began as something of a cheerleader for Facebook then detected something going awry when he observed many strange messages about Bernie Sanders surfacing in early 2016; he then goes on to relate his fruitless efforts to get Facebook ie Zuckerberg and Sheryl both of whom he knew well to listen Some of the statistics he uotes are staggering such as the many thousands of data points they have harvested about their users and the friends of their users whether they like it or notIn particular I found the early chapters fascinating as he takes the reader from the post war consensus to the Reagan construction of deregulation and 'government is the problem' and out of control selfishness; I've never read a clearer account of those trends in Western society But don't take that to mean that the later chapters are dull they're anything but dull they're frightening He writes so very clearly he has such a wide rangeI was left with some self examination First self congratulatory I signed on for Facebook and MySpace remember and then got an uncomfortable feeling that I'd be giving away information about myself that was nobody's business so I didn't engage further; and I don't do apps on my phone Happily I can now congratulate myself for justified wariness rather than castigate myself as a Luddite At the moment I'm being pestered by adverts for an online weight loss program of dubious usefulness that would run on my phone WTF But I'd also confess that 20 years ago I designed an interactive computer program; it never went anywhere but my tech savvy partner enthused about the possibilities of 'personalisation' and I confess that I never saw the dangers implicit in trapping people inside a filter bubble So I can understand the appeal initially of giving people what suits them; the author of this book is very clear about what happens when you give people only what suits themMy old linguistics professor seeking to make the point that all meaning boils down to a combination of evaluation power and activity challenged me to think of a word that is as powerfully good as the word 'vicious' is bad Not possible It's been demonstrably difficult to imagine a candidate that's as powerfully a force for good as Trump is a force for the other; and of course in Brexit all the power all the excitement was with those who wanted to leave This book shows these forces at workAlso and unusually for a book describing oncoming problems he does have some seriously useful proposals to put forward; he has after all been working with policy makers at State and Federal levels For example mandating that tech companies treat personal data in the same way as doctors or lawyers regard their clients' data; revising the definition of 'monopoly' and so onIn summary reuired reading

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Zucked Waking Up To The Facebook characters Û 107 ´ [Reading] ➻ Zucked Waking Up To The Facebook Author Roger McNamee – Danpashley.co.uk This is the dramatic story of how a noted tech venture capitalist an early mentor to Mark Zuckerberg and investor in his company woke up to the serious damage Facebook was doing to ouRful companies to face up to the damage he is doing It's a story that begins with a series of rude awakenings First there is Waking Up To PDFEPUB #182 the author's dawning realization that the platform is being manipulated by some very bad actors Then there is the evenunsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns polite as they may be to his face  And then comes Brexit and the election of Donald Trump and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put To McNamee's shock Facebook's leaders still duck and dissemble viewing the matter as a public relations problem Now thoroughly alienated McNamee digs into the issue and fortuitously meets up with some fellow travellers who share his concerns and help him sharp. This book is a must read for all users of social media especially teenagers using Facebook and Twitter A timely reminder that user control is an illusion and internet platforms rely for their success on unrelenting psychological appeal to basic human instincts They promote extremism and fake news through Twitter and Facebook Groups and aim to modify attitudes and behaviour The potential for electoral interference is plain to see All the platforms work in similar though in most cases less extreme ways and all agree that regulation would destroy their business models and hence their share price so they resist it and use almost totally spurious arguments to make their case But international regulation must come and the sooner the better